UV DOESN'T TAKE DAYS OFF.
UV rays can reach your skin on cloudy days, too. Check the UV index and make protection part of the plan.
THE REASON WE EXIST
THIS ISN'T JUST
ABOUT SUNSCREEN.
It's about the people we love. And the moments we want more of.
Nearly 15 years ago, our family lost an uncle to melanoma.
Last year, his brother, our father, was diagnosed with stage IV melanoma. It came seemingly out of nowhere, despite regular skin screenings.
Two brothers. The same disease. Fifteen years apart.
Experiences like these change how you think about something as simple as sunscreen. They make you ask what could be different if more of us learned to protect our skin early and kept doing it.
Our father and uncle shared a love of skiing, snowboarding, and days spent outside. From snowy mountains to summer beaches, the sun was part of the moments they loved.
We started Every Day Matters to make that habit easier to build, especially for the next generation. Not to make anyone afraid of the sun, but to help people enjoy it more thoughtfully.
Because the ordinary days, the unforgettable days, and every day in between are worth protecting.
THE FAMILY BEHIND EVERY DAY MATTERS